Amsterdam, The Netherlands – April 17th 2023 – AV Flexologic, a leading innovator in the flexographic printing industry, proudly announces that it has won the esteemed FTA Technical Innovation Award for its groundbreaking patented innovation, the RoboCELL. As pioneers in the flexo industry, the company’s dedication to pushing the boundaries of technology and elevating the flexo industry through innovation has led to its second FTA Technical Innovation Award. 

The Flexographic Technical Association presents the FTA Technical Innovation Award to recognize companies that showcase outstanding advancements and creativity in the field of flexographic printing. This award marks AV Flexologic’s continued commitment to industry leadership and the development of cutting-edge solutions that propel the flexo printing process forward. 

“We are truly honored to receive the FTA Technical Innovation Award again,” said Martijn Otten, Managing Director of AV Flexologic. “This recognition is a testament to our team’s unwavering dedication to excellence and our ongoing pursuit of developing technologies that drive the flexographic printing industry forward.” 

The Roadmap to Success 

AV Flexologic’s journey to success began in 2005 when the company invented automatic mounting and revolutionized the flexographic industry. In 2007, AV Flexologic won its first FTA Technical Innovation Award thanks to the first-generation fully automatic flexo plate mounter FAMM 1.0. Fast forward to 2023, and the company has once again been honored with this prestigious accolade for its innovative RoboCELL. 

Notable milestones in AV Flexologic’s history include: 

  • 2016: Launch of the second-generation FAMM 2.0, boasting over 100 installations worldwide 
  • 2020: Introduction of the FAMM 3.0, featuring twice the mounting speed and a positioning accuracy of 2 microns 
  • 2021: Launch of the groundbreaking RoboCELL, the world’s first fully robotized prepress workflow 

About the RoboCELL 

The RoboCELL is a game-changing patented innovation that offers complete robotization of the prepress department. It includes robotic sleeve handling (RoboSLEEVE), robotic tape application (RoboTAPE), robotic plate loading (RoboPLATE), and fully automatic mounting (FAMM 3.0). 

The RoboCELL is an innovative, robotic solution that fully automates the sleeve and mounting workflow, combining tape application, plate mounting, and sleeve handling using patented technology from AV Flexologic. The system eliminates manual intervention, allowing sleeves to be selected, tape applied, sleeves delivered to the mounter for automatic plate mounting, and final sleeves filed to a cart, ready for the press. 

Components of RoboCELL 

RoboTAPE: A robot with a taping tool that applies tape fully automatically, spiraling tape onto the sleeve, resulting in substantially less tape waste compared to manual taping and eliminating manual taping-related mistakes that cause press downtime. 

RoboSLEEVE: A gripping tool with different adapters depending on the sleeve, handling and delivering sleeves throughout the RoboCELL work area. The RoboSLEEVE helps the robot apply tape and safely handle and load/unload sleeves. 

FAMM 3.0 plate mounting machine: A fully automatic mounting machine for flexo plates that works with RoboCELL to load and unload sleeves. 

“We would like to extend our heartfelt gratitude to the Flexographic Technical Association for acknowledging our efforts and to all our partners, clients, and team members for their continuous support and belief in our vision,” added Martijn Otten. “We remain committed to shaping the future of flexographic printing, one innovation at a time.” 

For more information on AV Flexologic and its innovative solutions, visit or contact:

Andra Coleasa 

Marketing Manager 

[email protected]