AV Flexologic North America

Innovation through Technology and Reliability

Automatic Flexo Plate Mounting & Automation Solutions for the United States and Canada

AV Flexologic is a global leader in flexo pre-press automation with over five decades of innovation in plate mounting, vision systems, and workflow integration. Our North America offering brings automatic mounting and supporting solutions tailored to the demands of US and Canadian converters, minimizing variability, elevating throughput, and streamlining pre-press workflows.

Automation Built for Precision, Repeatability, and Throughput

Modern flexographic production in North America calls for consistent results and predictable performance. AV Flexologic’s solutions are engineered to support repeatable accuracy, reduce press downtime, and integrate effectively into existing prepress and pressroom operations.

Our technology portfolio delivers:

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Higher mounting accuracy across runs

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Automated workflows that reduce reliance on manual steps

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Artificial Intelligence for unmatched precision

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Faster setup times and reduced press downtime

Motorized, automatic and semi-automatic mounting is the safest and most reliable way to build a stable production process. It allows new flexo operations to perform at a professional level immediately, without long learning curves or quality compromises.

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OEM Partners

We collaborate with leading Original Equipment Manufacturers (OEMs) to provide top-tier solutions that meet the evolving needs of our clients.

Americas Sales & Support Network

At AV Flexologic providing the best technology and customer experience is vital to our business. Therefore, we have a dedicated team serving the American market, which helps us understand and respond faster to requests from our customers as well as support them after the machine has been installed.

Click to find your local AV Flexologic sales and service contact

Meet the Team

AV Flexologic North America was formed in October 2015 and it currently consists of technical sales managers, field service engineers, as well as a support network. As a strategically positioned, region-focused team, with both global and local expertise, we leverage deep market knowledge, strong customer relationships, and technical know-how to proactively address the evolving needs of the North American flexographic market and drive sustainable growth for our customers.

Martijn Otten
Managing Director
Martijn Otten is a mechanical engineer and the Managing Director of AV Flexologic, leading the family business with a technical heart and a commercial head. His passion for innovation and precision engineering has propelled AV Flexologic to the forefront of the flexographic printing industry, continuously setting new standards with advanced technologies.
Wayne Emerson
General Manager
Wayne Emerson is a General Manager at AV Flexologic with extensive experience managing teams and operations across multiple levels of the organization. With a background in leadership and hands-on industry experience, he focuses on driving long-term value, strengthening customer relationships, and supporting global business growth.
Guillermo Rodriguez
Sales Manager / Regional Director LATAM
Guillermo Rodriguez is Global Sales Director at AV Flexologic, where he has spent nearly a decade driving international growth. With deep expertise in capital equipment and industrial markets, he combines strategic vision with disciplined execution. Guillermo focuses on scalable revenue growth, strong OEM partnerships, and delivering measurable value to customers worldwide
Nathan Rank
Sales Manager
Nathan Rank has 25+ years of experience in the flexographic industry. Beyond support with our mechanical equipment and sleeve products, Nathan has a great understanding of the complete Flexographic process, from plate manufacture to print.

"I joined the Americas team because of our cutting edge technologies and focus on the future of the industry", said Nathan about his new role.
Bruce Hinkel
Sales Manager
Bruce Hinkel brings 30+ years of flexo experience to the Americas team. "I joined Team Americas to align my passion and experience with the incredible technology and people of AV Flexologic. The products speak for themselves, but it was the ownership and fantastic people that was most attractive to me.
Steve Martin
Service & Support - Field Service Engineer
Steve Martin joined AV Flexologic in March of 2018. He brings 18+ years of experience as a service engineer, as well as almost 15 years of experience in computers and programming. Steve resides in Chicago, IL which will make it easy to support customers in the Americas. His experience and location will help us solidify customer service in our region.
Frank Brown
Service & Support - Field Service Engineer
Luis Canizares
Service & Support Coordinator Americas
Julie Painter
Customer Support Americas
Fully Automatic Mounting Machine

FAMM 3.0

FAMM 3.0 is designed for converters operating at enterprise scale. The system automates the full mounting process with extremely high positioning accuracy and minimal operator interaction. It is built for plants where throughput, repeatability, and process control directly impact margin.

Best suited for high-output flexible packaging operations and multi-plant groups.

Key Advantages:
How does fully automatic mounting work?
FAMM 3.0 Product Video
FAMM 3.0 mounting 9 plates in 4.5 minutes - Live demo
SAMM 3.0 Main
Introduction to SAMM 3.0
Tape Holder 2.0 Deep Dive
SAMM Detail 3
Automatic Mounting System

SAMM 3.0

SAMM 3.0 provides automated precision while maintaining operational flexibility. It delivers repeatable image alignment and improved efficiency compared to manual or semi-automatic systems, making it a strong platform for converters transitioning into higher levels of automation.

Ideal for converters modernizing prepress without jumping directly into full robotic cells.

Key Advantages:
  • Automated alignment with vision guidance
  • Reduced setup time
  • Improved repeatability across jobs
  • Upgrade pathway toward robotic automation
Advanced Visual Intelligence for Reliable Mark Recognition

AVI

AVI uses artificial intelligence and neural network algorithms to detect, validate, and analyze mounting marks with high precision. It adapts dynamically to variation in marks and mounting conditions, so operators do not need to manage pre-set recognition recipes.

AVI helps converters:
  • Recognize smaller and non-standard marks
  • Identify damaged marks
  • Compensate for out-of-spec mounting conditions
  • Reduce mounting-related defects and press downtime
  • Improve traceability and documentation

AVI is available on AV Flexologic machines with image recognition and can also be retrofitted on existing SAMM 2.0 and FAMM 3.0 systems.

EXACT Laser System
EXACT Showcase
EXACT User Interface Software
EXACT Motor System
Automated Flexo Plate Laser Cutting & Engraving System

EXACT

EXACT uses laser cutting technology to trim plates with high precision, eliminating variability caused by manual cutting. Instead of knives and hand-held tools, the system delivers clean, consistent edges every time, improving press performance and reducing setup errors.

EXACT integrates with your mounting workflow, enhancing consistency and predictability before plates enter the mounting machine.

Key Advantages:
  • Fully reproducible cutting quality
  • Sharp, accurate plate and tape edges
  • Reduced rework from manual trimming
  • Time savings in prepress preparation
Sleeve Quality Inspection System

SQIS

SQIS is AV Flexologic’s inspection and measurement solution for verifying the condition and dimensional quality of sleeves before they go to press. By measuring the 3D surface of sleeves and identifying out-of-spec or damaged sleeves before mounting, SQIS helps reduce press downtime, improve print consistency, and support a more controlled production workflow.

SQIS turns sleeve condition from visual judgement into a measurable process. This helps prepress teams make better decisions, reduce troubleshooting on press, and build a more consistent and reliable workflow.

Key Advantages:
  • 3D sleeve surface measurement
  • Detection of out-of-spec or damaged sleeves
  • Digital quality reporting
  • Pre-press quality control before mounting
  • Operator-friendly inspection workflow
SQIS Main System
Solutions for an Automated Prepress Department

RoboCELL

RoboCELL is a modular automation system that physically handles and processes sleeves and plates before and during mounting. Instead of operators manually lifting sleeves, applying tape, positioning plates, and transferring materials between stations, RoboCELL automates these repetitive and accuracy-critical steps.

Depending on configuration, RoboCELL can:
  • Automatically load and position sleeves into the mounting machine
  • Apply mounting tape consistently without manual cutting or alignment errors
  • Transfer sleeves between preparation and mounting stations
  • Reduce the number of manual touchpoints in the workflow

RoboCELL is modular, allowing plants to start with automatic mounting using FAMM or SAMM and add robotic sleeve loading or automated taping as production needs grow. Automation can expand without replacing the original system, supporting a gradual transition toward more standardized and scalable mounting processes.

RoboCELL Robotic Arm
RoboCELL Prepress Automation
RoboCELL Taping Detail
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